Digital Marketing Course (Advanced Level)

• Course Name - Digital Marketing Course (Advanced Level)

• Course Code - RCADM (RKCL Certificate in Advanced Digital Marketing)

• Course Duration - 120 hours (3 months)

• Course Fees - Rs 14000 only per student

• Training Mode - ITGK Instructor Led + RKCL LMS portal based self-study

• Learning Material: Notes by ITGK faculty & Login on RKCL LMS Portal with full access to Advanced Digital Marketing e-content

• Exam Mode - Online MCQ based exam by RKCL on RKCL LMS

• Certificate - Both printed & digital certificate (DigiLocker) by RKCL    ​

RCADM Course Syllabus (Advanced Digital Marketing) 

  Chapter No.  Chapter Name  Sub Topic  Sub Topic Name

1Website & Email1.1.1Website Design and Optimization Strategy

1Website & Email1.1.2Image Optimization

1Website & Email1.2.1Choosing Right Template

1Website & Email1.2.2Eye Catching Headline and Description

1Website & Email1.2.3Choose Content and Clear CTA

1Website & Email1.2.4Time to Decide when to send

1Website & Email1.2.5Mobile Optimization

1Website & Email1.2.6Create Email Campaign Using Mailchimp

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2CRM2.1.1How to Choose Right CRM as per business needs

2CRM2.1.2CRM Software Overview: Zoho, Salesforce, Keap, Hubspot etc.

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3SEO3.1.1How to optimize website for SEO

3SEO3.1.2What are common SEO Techniques

3SEO3.1.3How to optimize your website from different SEO Techniques

3SEO3.2.1How to do keyword research

3SEO3.2.2Tools to identify best keyword for your business

3SEO3.2.3LSI (latent semantic indexing) keyword and Long-Tail keywords

3SEO3.3.1ON Page SEO techniques

3SEO3.3.2Off Page SEO techniques

3SEO3.3.3Backlinks Techniques and types

3SEO3.4.1How to get good result in local SEO

3SEO3.4.2Choose Right Keyword as per Local SEO (location based)

3SEO3.4.3Work on GMB and other local directories

3SEO3.5.1Schema mark-up for websites

3SEO3.5.2Optimizing Page Speed and Site Audit

3SEO3.5.3SEO Focus Content strategy

3SEO3.6.1What is SEM

3SEO3.6.2Different kinds of Paid Marketing

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4Google Analytics4.1.0Practical Introduction & Overview of Google Analytics

4Google Analytics4.1.1Submit Sitemap, Manage Robots Files, crawl report in Webmaster

4Google Analytics4.1.2Understanding different kind of report in Webmaster

4Google Analytics4.1.3Indexing, Experiencing, Shopping and Enhancement Report

4Google Analytics4.1.3.aHow to set up Google Search Console

4Google Analytics4.1.4How to analysis traffic in Google Analytics

4Google Analytics4.1.5Different channels of Google Analytics

4Google Analytics4.1.6How to monitor Real Time traffic in Google Analytics

4Google Analytics4.1.7Basic of GA 4 (Google Analytics 4)

4Google Analytics4.2.1Types of reporting in Google Analytics

4Google Analytics4.2.2Understanding Audience, Acquisition, Behaviour and Conversation report

4Google Analytics4.2.2.aPractical In-depth Learning of Acquisition Report

4Google Analytics4.2.2.bPractical In-depth Learning of Engagement Report

4Google Analytics4.2.2.cPractical In-depth Learning of Retention Report

4Google Analytics4.2.2.dPractical In-depth Learning of Monetization Report

4Google Analytics4.2.2.ePractical In-depth Explanation of User and Tech Reports

4Google Analytics4.2.3Understanding Event Analysis and Tracking report

4Google Analytics4.2.3.aPractical In-depth Explanation of Events

4Google Analytics4.2.4Understanding GA4 Real time report

4Google Analytics4.2.4.aPractical In-depth Explanation of Real Time Report

4Google Analytics4.2.5Explore GA4 and creating new Free form Report

4Google Analytics4.2.5.aPractical In-depth Explanation of Creating Free Form Report

4Google Analytics4.2.6Checking Insights and Performance in GA4

4Google Analytics4.2.7User behaviour and demographic report in GA4

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5Google Ads & PPC5.1.0(a)Practical Explanation of Setting up Google Ads

5Google Ads & PPC5.1.0(b)Practical Explanation of Google Ads and Difference Between SEO & PPC

5Google Ads & PPC5.1.0(c)Full Practical Walkthrough of Google Ads

5Google Ads & PPC5.1.1Understand Google Ads Auction

5Google Ads & PPC5.1.2How to Improve Ad Rank for High Quality impressions and clicks

5Google Ads & PPC5.2.1Choosing right keyword for your business

5Google Ads & PPC5.2.2Adjust keyword on match type - broad match, exact match etc..

5Google Ads & PPC5.2.3Bid Strategy for search keywords

5Google Ads & PPC5.2.4Portfolio Bid Strategy

5Google Ads & PPC5.3.1Engaging with Responsive Search Ads (RSA)

5Google Ads & PPC5.3.2Enhance Ads with Extension to improve clicks

5Google Ads & PPC5.3.3Try Automated bidding

5Google Ads & PPC5.3.4Maximize Clicks Bidding to improve Clicks

5Google Ads & PPC5.4.1Automatic Scheduling for campaign

5Google Ads & PPC5.4.2Tricks for improving Ad Score/optimization score

5Google Ads & PPC5.4.3Optimize Budget with Performance Planner

5Google Ads & PPC5.4.4App promotion campaigns (Mobile Platform Ads)

5Google Ads & PPC5.4.5Discovery campaigns & Demand Gen campaigns

5Google Ads & PPC5.5.1Billing - payment methods and settings for ads

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6Social Media Marketing6.1.1Building a Content Creation Framework

6Social Media Marketing6.1.2How to Write Effective Taglines, Ad Copies CTA etc. for your business

6Social Media Marketing6.2.1Scheduling and time management for social media content

6Social Media Marketing6.2.2How to create catchy headline for your content on social media

6Social Media Marketing6.2.3How to improve engagement and followers on social media

6Social Media Marketing6.3.1Using of Hash Tags, Description, trending tags

6Social Media Marketing6.3.2Title Research and Thumbnail CTA Idea

6Social Media Marketing6.3.3Understanding YouTube Analytics

6Social Media Marketing6.3.4Promoting YouTube Video Using Google Ads

6Social Media Marketing6.4.1Posting time, using of tags in short video

6Social Media Marketing6.4.2Promoting Shorts using Meta Ads and Google Ads

6Social Media Marketing6.5.1Competitor analysis and creating brand on Instagram

6Social Media Marketing6.5.2How to increase followers on Instagram using paid media

6Social Media Marketing6.6.1Understanding sponsored content , Dynamic Ads, Lead form on LinkedIn Marketing

6Social Media Marketing6.6.2Running your campaign and optimize on LinkedIn Ads

6Social Media Marketing6.7.1Understanding which Social Media channel best fit for your business

6Social Media Marketing6.7.2Creating followers base on your social media account

6Social Media Marketing6.7.3Posting schedule and divide budget on social media channels

6Social Media Marketing6.7.4AB Testing on various social media channels for better results

6Social Media Marketing6.7.5Generating Leads and traffic using social media

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7Ecommerce Marketing7.1.1Optimize your ecommerce store

7Ecommerce Marketing7.1.2Content marketing for your ecommerce website

7Ecommerce Marketing7.1.3Retargeting for your ecommerce

7Ecommerce Marketing7.1.4Understanding user funnel for better conversion

7Ecommerce Marketing7.1.5Social Media posting rules for your E-commerce business

7Ecommerce Marketing7.2.1What is Live Shopping and how to use it

7Ecommerce Marketing7.2.2Live Shopping Ideas

7Ecommerce Marketing7.2.3How to create Live Content for social media

7Ecommerce Marketing7.3.1Setup affiliate accounts and commission for your business

7Ecommerce Marketing7.3.2How to pitch affiliate for your business

7Ecommerce Marketing7.3.3Become on Affiliate on Ecommerce Website and Earn Commission

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8Influencer Marketing & ORM8.1.1Paid marketing roles in ORM (Online Reputation Management)

8Influencer Marketing & ORM8.1.2Optimizing GMB (Google My Business) and local listing for better ORM

8Influencer Marketing & ORM8.1.3Difference between ORM & PR

8Influencer Marketing & ORM8.1.4Customer Sentiment Analysis - Negativity analysis

8Influencer Marketing & ORM8.1.5Crisis management - how to respond during a crisis or controversy

8Influencer Marketing & ORM8.1.6Review portal importance - Quora /reddit.com /MouthShut.com & Glassdoor.com

8Influencer Marketing & ORM8.2.1What is influencer marketing

8Influencer Marketing & ORM8.2.2How to find good influencer for your business

8Influencer Marketing & ORM8.2.3Convenience and closing deals with influencer

8Influencer Marketing & ORM8.2.4Budget and target audience for influencer marketing

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9Latest Trends9.1.1What is Mobile Marketing

9Latest Trends9.1.2How to promote your app on social media

9Latest Trends9.1.3How to increase install of your android/iOS apps

9Latest Trends9.10.1Programmatic Advertising

9Latest Trends9.11.1Digital-out-of-home (DOOH) advertising solutions

9Latest Trends9.2.1How to setup Chatbot's on your app and website

9Latest Trends9.2.2How chatbot's works

9Latest Trends9.2.3How to automated your order processing with chatbot's

9Latest Trends9.3.1What is Voice Search

9Latest Trends9.3.2How to optimize voice search for your website or business

9Latest Trends9.3.3Voice search schema implementation

9Latest Trends9.3.4Writing voice search optimizing content

9Latest Trends9.4.1Role of AI in digital marketing

9Latest Trends9.4.1.AUse of AI for content writing & email marketing

9Latest Trends9.4.1.BUse of AI for SEO

9Latest Trends9.4.1.CUse of AI and voice search for ecommerce

9Latest Trends9.4.2Creating content calendar using AI

9Latest Trends9.4.3How to increase RoI and engagement using AI tools

9Latest Trends9.4.4Best AI tools for your business in digital marketing

9Latest Trends9.5.1How AR works

9Latest Trends9.5.2What are the roles of AR technology in your ecommerce business

9Latest Trends9.6.1What is Geo-Fencing marketing

9Latest Trends9.6.2Understand the need of Geo-fencing marketing for your business

9Latest Trends9.6.3How to promote your business on local search/near me

9Latest Trends9.7.1OTT App advertising

9Latest Trends9.8.1Sympaphonic Ads

9Latest Trends9.9.1Extended Reality (XR)

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10Projects10.1.1Understand the need of digital marketing for your project

10Projects10.1.1.ACase Study - Need for Digital Marketing

10Projects10.1.2Run Site Audit for your website

10Projects10.1.2.ACase Study - Site Audit run

10Projects10.1.2.BCase Study - Practical Site Audit

10Projects10.1.3Finding right category to promote your business

10Projects10.1.3.ACase Study - Right Category Choose

10Projects10.1.4Setup and decide budget for your project

10Projects10.1.4.ACase Study - Budget Setting